Hairstylists around the country are migrating to the east coast this weekend to attend one of the biggest hair shows of the year. We are excited to take part in the Behind The Chair Show and #oneshotawards. 130 artists and 50 brands are going to show up and show out. The three-day event is being held at the Gaylord National Resort in Washington, D.C. This year the theme for the BTC show is LOVE, and love is definitely in the hair! The Artistic team will be live demoing in the hands-on education connection center booth throughout the event. To see which TONI&GUY crew members will be there, check out the list below!
CEO Zak Mascolo has a busy weekend ahead of him! You can catch Zak and his pack (TONI&GUY team) kickin’ it by the pool at the BTC welcome party on Saturday. Sunday is a big day for many, as it is the #oneshotawards. The coolest part is that Mascolo will be presenting one of the awards! Stay tuned for pictures to come.
President Finley is headed to D.C. for the show this weekend. Excited to present the new look and feel of TONI&GUY she plans on sharing her love for hair and what that means to her. She will also be live demoing color techniques in the Connection Center booth on Sunday, August 25th and Monday, August 26th alongside Zak Mascolo.
Creative Director of TONI&GUY Americas Austin Finley, has plans of exploring the show with his Artistic team. He says, he is looking forward to having the opportunity to meet and spend time with like-minded hairdressers!
Creative Director of Advanced Education, Lindsay Baker is bringing her A-game to the show. With new cut techniques and advanced education to share, we only expect the best!
Stephen Jaime, Regional Creative Director, says he’s looking forward to the energy that will be at the show. He says it’s exciting to see all the artists in the industry that are coming together to share and learn with one another. It will be an excellent opportunity to see what everyone brings to the show.
The National Technical Creative Director Jared Jaime is #btcready! Jared will be talking about tools and techniques on how to achieve the most desirable hair color for clients. You’re not going to want to miss this.
Marya Rodrguiez and Dalinda Hunter from Dallas and Kelly Ostrand from California are packing up their things and joining us for the BTC Show too. We couldn’t be more excited to add these talented artists to our lineup of demos. To see a full schedule of the show and contests make sure to check us out on TONI&GUY USA stories. See you there!