TONI&GUY > About Us
HOW IT ALL STARTED

The History of TONI&GUY

Founded in 1963 in South London by the four Mascolo brothers (Toni, Guy, Bruno, and Anthony), TONI&GUY existed exclusively in Europe before launching in Dallas, Texas in 1985, where the family also launched the TIGI product line. In 1990, they opened the very first TONI&GUY Hairdressing Academy, a natural next step for a company focused on ongoing training and personalized styling for each client.

Leadership

From the South of Italy to the South of London, the Mascolo family has been a standout in the beauty industry because of its ability to bridge the gap between fashion and hairdressing, between cutting-edge and commercial viability and because of the solid philosophy that each client should be treated as an individual. No matter what the trends are, each hairstyle given should be personalized to suit the client.

Zak Mascolo

CHIEF EXECUTIVE OFFICER

Samantha Finley

PRESIDENT

Marcus Renz

CHIEF FINANCIAL OFFICER

Joshua Marzioli

VICE PRESIDENT OF PROJECT DEVELOPMENT & FRANCHISING

Yvonne Mascolo

VICE PRESIDENT OF COMPANY OWNED ACADEMIES

Austin Finley

CREATIVE DIRECTOR OF TONI&GUY AMERICAS

Richard Rivas

VICE PRESIDENT OF MARKETING

Misty Benavides

DIRECTOR OF OPERATIONS & FRANCHISING

Our mission remains consistent — to offer a higher education in hairdressing. We push the boundaries of hairdressing education, delivering quality, creativity and consistency to every client. TONI&GUY is dedicated to delivering legendary service to all of our clients.

TONI&GUY EST. 1963
Annual Collections

US United

US United is the latest collection to represent the inclusive culture at TONI&GUY. Bright pops of color and various forms of texture are what define the collective theme for US United, showcasing the diversity that is ingrained in the TONI&GUY family.

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Annual Collections

Alter Ego

Discover the new era of TONI&GUY with the Alter Ego Collection debuting five men’s clipper cuts and opening the door to clippering techniques for the first time in our history.

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Annual Collections

Desert Project

The Desert Project was inspired by the high mountains to deep valleys blending harmoniously in Joshua Tree. The Desert Project features seamless cuts and a warm colour palette that translate modern techniques into everyday wear.

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Annual Collections

Euphoria

Step into Euphoria, a collection of five cutting-edge women’s cuts and colours highlighting disconnected layers, pastel and jewel tone hues and unique fringe cuts.

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Annual Collections

Venice Project

The ocean influenced The Venice Project as much as the destination itself. The juxtaposition helped to create a “sea-punk” aesthetic. Each look is an adaptation of the latest runway trends translated into comprehensive and wearable hair for any lifestyle.

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