Founded in 1963 in South London by the four Mascolo brothers (Toni, Guy, Bruno, and Anthony), TONI&GUY existed exclusively in Europe before launching in Dallas, Texas in 1985, where the family also launched the TIGI product line. In 1990, they opened the very first TONI&GUY Hairdressing Academy, a natural next step for a company focused on ongoing training and personalized styling for each client.
From the South of Italy to the South of London, the Mascolo family has been a standout in the beauty industry because of its ability to bridge the gap between fashion and hairdressing, between cutting-edge and commercial viability and because of the solid philosophy that each client should be treated as an individual. No matter what the trends are, each hairstyle given should be personalized to suit the client.
US United is the latest collection to represent the inclusive culture at TONI&GUY. Bright pops of color and various forms of texture are what define the collective theme for US United, showcasing the diversity that is ingrained in the TONI&GUY family.View Collection
Discover the new era of TONI&GUY with the Alter Ego Collection debuting five men’s clipper cuts and opening the door to clippering techniques for the first time in our history.View Collection
The Desert Project was inspired by the high mountains to deep valleys blending harmoniously in Joshua Tree. The Desert Project features seamless cuts and a warm colour palette that translate modern techniques into everyday wear.View Collection
Step into Euphoria, a collection of five cutting-edge women’s cuts and colours highlighting disconnected layers, pastel and jewel tone hues and unique fringe cuts.View Collection
The ocean influenced The Venice Project as much as the destination itself. The juxtaposition helped to create a “sea-punk” aesthetic. Each look is an adaptation of the latest runway trends translated into comprehensive and wearable hair for any lifestyle.View Collection