THE STYLIST TIP
Apply masks to soaking wet hair, not damp. When hair is fully saturated with water, it absorbs treatment better. Most people towel-dry first and wonder why masks don't work. Skip the towel.
Apply masks to soaking wet hair, not damp. When hair is fully saturated with water, it absorbs treatment better. Most people towel-dry first and wonder why masks don't work. Skip the towel.